ECA is a powerful framework designed to boost customer participation. By offering the right support, ECA enables customers to actively shape their journeys. It leads to improved customer engagement, as well as valuable insights that can shape business strategies. Ultimately, ECA is about fostering a mutually beneficial relationship where customers… Read More

Serel's powerful framework hinges on a fundamental idea known as ECA. This acronym stands for Event-Condition-Action, depicting the core mechanism that fuels Serel's dynamic operation. ECA constitutes a clear pattern for processing events within the system. Firstly, an event is initiated, signifying a specific occurrence or change. Subsequently, a… Read More